- Creating Identities for others
- How to run and grow a business
I work a lot on designs for real clients in my spare time. I do this to get experience in negotiating about prices, living up to expectations, remaining and building a company, building an identity etc. Everything that has to do with designing for the real world.
This semester I started to develop identities for companies instead of just graphic work they tell me to do. I do more thorough research about the company and what makes it unique, getting to the core of the goals of that company. With this I can think together with my client an even suggest new directions. This is where I’m more than just a graphic designer, I’m become a part of that company.
Next semester I want to spend less time on this because I’ve already been working for clients for over 3,5 years. Because of this, some work is becoming routine work of which I don’t learn anything new. This time could be better spend on new learning activities. That’s why I chose to try to create an identity for a client, instead of just a logo and website.
