Website Conversion
In the SDL-week I finished the book “Verleiden op het internet” and implemented the theory I learned in the book on my website. I decide to make my website more personal and talk to my user in the second person instead of the third person. This resulted in rewriting all the texts that were on the website.
I also made it a lot easier for users to place a booking, resulting in a triple amount of bookings within 2 weeks. The theories I learned I can also use as Interaction Designer because the book also showed how to optimize your forms to remain polite in error messages and avoid misunderstandings. The book really made it easier for me to get in the head of the user of the website and also taught varies amount of psychological tricks in order to guide your user through your website the way you want.