This course was a mix of the Industrial Design faculty and Industrial Engineering & Innovation Sciences. We had to play a virtual company in a market game called Markstrat. It gave me a really good insights in how companies make certain decision since we were a company ourselves. From all the eight groups we were the best one with the highest market share and most profit. I had to pass a pretty hard exam in which we had to interpret multidimensional scaling and analyse conjoint analysis. With this you can calculate what products with certain features customers prefer and with MDS it is possible to see in which target groups your products fits compared to others. In the future this can help me to work with a marketing team to understand their decisions and do some research in the data as well.
The second part giving by the ID-faculty was about finding design opportunities. We made a video every week exploring these opportunities using techniques they taught us such as probing. Probing is a new way of getting in depth information from your user. This technique has a very open attitude which gives space to reveal the real problem. It was real eye-opener for me and this technique is valuable for the future in an open assignment.
